Paid Digital Advertising
6 - Paid Digital Advertising
In this chapter, students will explore the world of paid digital advertising, including platforms such as Google Ads, Facebook Ads, and programmatic advertising. They will learn the fundamentals of campaign planning, ad creation, targeting, and optimization to ensure the best return on their advertising investment. Students will also delve into the role of data analysis and audience targeting in driving the success of their paid digital campaigns.
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