Content Creation and Optimization
2 - Content Creation and Optimization
In this chapter, students will delve into the art of creating engaging and effective digital content. They will learn the fundamentals of content marketing, including the development of targeted content strategies, the creation of compelling written, visual, and multimedia content, and the optimization of content for search engine visibility and user engagement. Additionally, students will explore the role of content curation and the importance of maintaining a consistent brand voice across digital platforms.
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