Revenue Drivers and Pricing Strategies
2 - Revenue Drivers and Pricing Strategies
In this chapter, students will delve into the various factors that influence revenue generation at the unit level. They will examine different pricing strategies, such as cost-plus pricing, value-based pricing, and dynamic pricing, and understand how these approaches impact unit-level revenue. Students will also explore the role of customer acquisition channels, customer lifetime value, and churn rate in optimizing revenue per unit.
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