This introductory chapter provides an overview of product management, its evolution, and the critical role it plays in modern businesses. Students will explore the core responsibilities of a product manager and the various types of products.

In this chapter, students will learn how to conduct market research, analyze customer needs, and identify viable opportunities for product innovation. They will also learn how to define product vision, set measurable objectives, and craft a strategic roadmap.

Effective product design is at the heart of successful product management. Students will explore user-centric design principles, user personas, customer journeys, and design thinking methodologies.

This chapter delves into the critical stage of product development and launch, focusing on working closely with cross-functional teams and implementing agile development methodologies.

Students will learn how to leverage data-driven decision-making, analyze product usage and customer behavior, and implement effective metrics and KPIs to measure product performance.

Students will explore the unique considerations and best practices for managing digital products, such as software, mobile apps, and cloud-based services.

This final chapter focuses on essential soft skills for effective product management, including influencing cross-functional teams, communicating compelling product visions, and fostering a culture of innovation.