This introductory chapter lays the foundation for the course by defining marketing positioning and its crucial role in the modern business landscape.

In this chapter, students will delve into the process of conducting comprehensive target audience analysis.

This chapter focuses on the critical task of analyzing the competitive landscape and identifying opportunities for differentiation.

In this chapter, students will explore the vital role of brand identity in marketing positioning.

This chapter delves into the various positioning strategies and techniques that can be employed to create a distinct and impactful market position.

In the final chapter, students will learn how to evaluate the success of their marketing positioning strategies and make data-driven adjustments to optimize their approach.