Overview of digital marketing and its importance in today's business landscape. The evolution of digital marketing and its impact on traditional marketing. Setting goals and objectives for digital marketing campaigns.

Understanding the basics of search engine algorithms and ranking factors. Keyword research and implementation. On-page optimization techniques. Off-page optimization strategies. Local SEO and mobile optimization.

Identifying the right social media platforms for your business. Creating engaging and shareable content. Building a social media strategy and community. Measuring and analyzing social media performance.

Developing a content marketing strategy. Creating high-quality and engaging content. Optimizing content for search engines and social media. Repurposing and distributing content. Measuring and analyzing content marketing performance.

Building an email list and opt-in forms. Crafting effective email campaigns. Designing and coding visually appealing emails. Segmenting and targeting email lists. Measuring and analyzing email marketing performance.

Understanding the basics of paid advertising, including Google AdWords and social media ads. Setting up and managing ad campaigns. Creating compelling ad copy and visuals. Targeting and retargeting audiences. Measuring and analyzing paid advertising performance.

Understanding the importance of data in digital marketing. Collecting and analyzing data from various sources. Creating and interpreting reports to optimize marketing campaigns. Using data to inform future marketing strategies.

Reviewing the key concepts and takeaways from the course. Developing a plan for continued learning and growth in digital marketing. Exploring resources and tools for further exploration.