Understanding the digital marketing landscape The role of digital marketing in business growth Setting learning objectives and expectations

The importance of SEO in digital marketing Keyword research and selection On-page optimization techniques Off-page optimization strategies Local SEO and Google My Business

The significance of social media in digital marketing Platform-specific strategies for Facebook, Instagram, Twitter, and LinkedIn Content creation and curation Engagement and community management Measuring and reporting social media success

The role of content marketing in audience engagement Developing a content marketing strategy Creating and optimizing various types of content (blogs, videos, infographics, etc.) Content distribution and promotion Measuring and reporting content marketing success

The importance of email marketing in lead generation and conversion Building an email list Crafting effective email campaigns Email design and optimization Measuring and reporting email marketing success

Digital marketing analytics and reporting Marketing automation and workflows Paid advertising (Google Ads, social media ads, etc.) Conversion rate optimization (CRO) Mobile marketing and app development